Dale Carnegie said, “If you believe in what you are doing, then let nothing hold you up in your work.” If we truly believe in how we are meant to matter to people, we can begin to be useful to them. We can begin to persuade them. Simply knowing something, or worse, knowing what you want, will never be important enough to others to act as a persuasive instrument.
Because our value to others is decided by others, our ability to persuade can never be led by self-important and well-rehearsed scripts or agendas. We become valuable when we actually believe what we are doing adds value. Belief itself in what we do, is therefore the only conduit through which persuasiveness actually travels. Throughout my life (and career), I have found only one immutable principle that binds all successful acts of persuasion and it is in believing what I say and do. So if it’s Dale Carnegie’s persuasive brawn you wish most to emulate, then you need to exhibit a fundamental belief in what you want me to believe. That’s persuasiveness. Read the rest of this entry »