This is part one of a three-part series I’m calling, Content Creation for the Rest of Us in Three Easy Steps. In this series we’ll discuss how ordinary small business owners with no SEO experience can create simple, yet compelling and actionable web pages that create leads.
Throughout the series, we will use plain English and a commonsense approach to discussing prevailing SEO and web design practices used to build compelling offer pages.
When we’re done with the series, you should know:
- Step One: What combination of aesthetic ingredients comprise a great looking landing page.
- Step Two: How to write awesome body copy that honors established SEO best practices.
- Step Three: How to monitor your landing page’s traction using Google Analytics. Read the rest of this entry »