I read a great piece by Chris Brogan the other day dealing with the concept of using a blog as a loss leader. Quick aside: Chris is scary prolific. I say this because I sometimes fear that the high degree to which social media evangelicals like me invoke Chris’ name could subtract from the credibility he richly deserves. I mention him often because simply put, there’s no quit in this guy. He’s a freakin’ machine and that makes him valuable to me.
Ok, disclaimers out of the way, we press on.
The post I’m referring to can be found here and it’s very informative. Chris does a terrific job discussing this idea, so I won’t be covering that topic specifically, but I will be dove tailing off of it. Read the rest of this entry »