10 Reasons Why the Project is Never the Goal

Drive ThruI’m tellin’ yah gang, my colleagues and I are getting less and less interested in the projects. The one-offs. The, here today, gone tomorrow, gigs. I suppose until we can afford that summer place in Tuscany, we’ll still accept project work, but to tell the truth, I don’t entirely dislike them, but I will confess that they hold far less appeal now, than they once did. Let me explain. Read the rest of this entry »

How to get Paid for Answering the Quick Question

Cash moneyThe other day Anthony, my friend, called me up to get my professional opinion on an issue he is having with a client. I said, “Sure, what’s up?” Well he calmly, but passionately launched into a bit of a rant about a client that is repeatedly calling him to ask “a quick question.” He doesn’t mind helping out here and there but, feels that in this case, the client is abusing the opportunity. Personally, whenever someone begins a conversation with me by saying, “Hey Scott? Quick question?” I always utter to myself, “No such thing.” Read the rest of this entry »

Know How to Know Your Buyer Before You Launch a Web Site

Question thyselfMy customers usually do not know why they want a Web site. I mean sure; they’ll say, “Hey Scott, I need a Web site.” They’ll even insist that it needs doing immediately and that enough time’s been wasted and opportunities, subsequently missed. Thieves love this kind of client. They swoop in, cape flapping from behind and with lots of convoluted language and alien concepts, collect the booty and run. “Boom! Here’s your site,” says the opportunistic Web designer. “There’s your killer logo in the upper-left corner, your copy’s over in that spot.” And voila! Web site! Read the rest of this entry »