How to get Paid for Answering the Quick Question

    Cash moneyThe other day Anthony, my friend, called me up to get my professional opinion on an issue he is having with a client. I said, “Sure, what’s up?” Well he calmly, but passionately launched into a bit of a rant about a client that is repeatedly calling him to ask “a quick question.” He doesn’t mind helping out here and there but, feels that in this case, the client is abusing the opportunity. Personally, whenever someone begins a conversation with me by saying, “Hey Scott? Quick question?” I always utter to myself, “No such thing.” And yah know what gang? In my line of work, there isn’t any such thing as a quick question. There are only questions you want me to answer while you avoid appearing burdensome to me, my time or my schedule.

    Frankly, I contend that while the client isn’t intentionally misusing my time, he sure can’t be wholly unaware of his abuse of it, or then why on earth would the package be contained in such a self-conscious wrapper? Thus, one might qualify his question as one that is quickly asked, quickly pondered and quickly responded to, but in reality, the only thing quick about the entire transaction is the speed with which my brain is examining how quickly I can return to what I was doing to actually earn a buck.

    And before you snap to the conclusion that I am a selfish so-n-so, consider this: the thing you need me to answer, the problem you’re having that I can solve, the “quick question” you have is precisely the question I was answering for someone else when you interrupted me. And that question I was answering before the interruption was one I was being paid to answer. So in other words, the quick question you need me to answer is the question I answer all the time to keep food on my table.

    So here is what I suggested Anthony do.

    When the same customer repeatedly calls you seeking advice, guidance, assistance or insight from you that can only be supplied by someone with your set of skills, tell the client that the “quick question” you are currently answering, is the last you can afford without being compensated for your time.

    “Say it like this,” I said to Anthony.

    “Jim, I really want to help you and I appreciate your confidence in my answers, but the questions I’m answering for you are exactly the kinds of questions I earn money answering for other customers. So, the time I pledge to solving your problems, no matter how fleeting it may seem, is the time I dedicate to solving the problems of those customers I have scheduled to put time toward today.”

    Yah see, my customers call on me because I provide them with prompt and reliable solutions at a cost they find reasonable. It is, very simply, how I make money and probably more importantly, how I keep my customers coming back and subsequently, how I keep them happy. Each time I donate time to a client’s “quick questions,” there is a paying customer elsewhere not getting from me what they’ve paid me to supply and that’s just bad business.

    So the next time a customers of yours is unintentionally misusing your good graces, your charitable disposition and frankly, your time, politely, but firmly inform them that you require compensation for your services and in the case of the quick question, you require equally quick payment.

    Creative Commons License photo credit: SMJJP

    • http://www.longtailproreviews.com Kaz

      This is definately a real trap for service oriented businesses.  It’s always a hard balance, and the problem that you face if you do answer the ‘quick question’ or help out with the ‘little task’ is when there are more questions about it or the ‘little fix’ you did for free broke something else or leads to something else, then you have a whole snowball effect!
      I offer support packages with a monthly fee and generally if the customer doesn’t have a support package then I let them know upfront my hourly rate for adhoc support.
      It’s not always that easy though…

      • http://scottpdailey.com Scott

        Agreed. Never an easy one. Small businesses by virtue of their frugality don’t pay for the quick question because they frankly take advantage of the relationships they form with their service providers. I fire customers like this every year because after we’re all done tallying up the freebees, I’ve collected none and they’ve never learned to value my time nor my expertise.

    • http://newmediamartini.com Kay Ballard

      Great post, Scott. Getting paid matters.

      Here are two additional ideas.

      As consultant, all of my clients are on monthly retainers. Project fees are negotiated separately. The amount of my retainer fee is based partially on my belief about how frequently I will be asked to answer “quick questions” by any given client. This system works out beautifully. I am compensated without having to “nickel and dime” my clients. My clients know in advance what their total cost for my assistance will be. And–since my clients isn’t worried about additional payment, they are more apt to ask me “quick questions”–it is a benefit to the relationship and, frequently, what we are trying to accomplish to receive those questions.

      In the alternative, if you are working strictly on the project basis, negotiate a value based flat fee. Quote a generous fee–generous enough to cover the time i takes you to answer both important question and random questions. This inclusion helps justify the size your fee. And, in my experience, clients love it because, regardless of the size of the fee, it is a fixed cost.

      And, receiving those questions from your client can benefit both of you and the project.

      Hope all is well with you. I am looking forward to another conversation sometime next month.

      • http://scottpdailey.com Scott P Dailey

        I am so thrilled this simple post has resonated with others. Frankly, I treated this installment largely as a passing notion more than anything else, but it’s so exciting that it’s striking a nerve with few peeps. Kay, Anthony and I are constantly examining the holes in our billing and retainer language. Yours is some killer insight and I feel no shame saying that yours is now mine. Sharing is som’m, ain’t it!?

    • Gail Gardner

      The one key piece of wisdom that seems to elude many is that while YOU may be able to provide exceptional advice in X amount of time, the VALUE of that time is not how long it takes to provide the answer. It is how long it took and how much experience is behind your ability to answer the question.

      I tell freelancers that the value of what they do is NOT how long it takes THEM to do something; it is how long it would take someone else to learn how to do it and actually get it done – to say nothing of the difference in quality that experience provides.

      The same concept applies to advice that must be grounded in years or even decades of experience and based on talents that most will not have. In every specialty I am involved in, less than one percent of the people practicing in that area have exceptional skills and success almost always requires exceptional skills.

      What prevents most businesses from being as successful as they could be is that even those wise enough to solicit advice fail to act on it. We can not save them from themselves.

      • http://scottpdailey.com Scott P Dailey

        Gail, what terrific insight. Your remark, “It is how long it took and how much experience is behind your ability to answer the question.” Thank you for expanding the subject. Man, it never stops amazing me how many topics are contained within a single post. You’ve hit on like six. Thank you again for the contribution.

        • http://GrowMap.com Gail Gardner

          You’re welcome, Scott. I do hope you’ll come by my blog and comment any time. If you ever have time to do an interview about you and what services you offer or guest posts I do hope you’ll contact me. (Skype to GrowMap is best.) Links to any related content you have in interviews and guest posts are always encouraged.

          • http://scottpdailey.com Scott P Dailey

            Ooow! So many yummy offers in there. Yes, let’s break bread real soon.

            • http://GrowMap.com Gail Gardner

              Sounds great! I look forward to it.