Social Media Marketers: Avoid Billboard Blogging

...mankindI’m beginning to see online marketers trend away from forcing social media down the greenhorn’s throat. This is wonderful news, because it shows that we’re likewise beginning to stop a bit of our own shouting too. As online evangelists, we sometimes lose sight of how noisy we can get when we’re waving the social media flag to signal the troops. Read the rest of this entry »

Why Your Social Media Plan Needs Data Too

@sliderocket analytics from my slides for SxSW 2011Hey gang. Been a little more than a month since I’ve posted new content to my blog. Well I won’t bore you with the reasons for my absence too much (I think). I will however, take a necessary moment to explain what’s in store for scottpdailey.com in the coming weeks and months, as it does speak to my disappearance.

Ok so here’s what’s happened.

I’ve grown a bit exhausted of discussing the philosophies of social media marketing alone. Now don’t get me wrong: in general, I love philosophy. In particular, I love discussing the sociological systems that drive online sales rituals. So it’s not that I’m bored with tackling these emotional underpinnings. It’s that I’m a bit tired of talking about them exclusively. Read the rest of this entry »