If you hire me to help plan and launch your blog, you’re going to spend some portion of the first three months learning how to write for one. And among the first lessons you’ll learn is how to write a great headline. I’ve spent years understanding what makes for a great headline and likewise, spend a fair amount of the first quarter of your blogging campaign showing you how to do it as well. Writing a great headline or title for a blog post is a craft; make no mistakes. Read the rest of this entry »