Larry Bailin is a talented internet marketer and a nationally sought keynote. Larry’s in his second edition of his book, “Mommy, Where Do Customers From” and enjoys continued success at his firm Single Throw located in Wall New Jersey. Well a few weeks ago I had the pleasure of sitting down with Larry to talk shop. The two of us sat across from one another and covered all the requisite mainstays like what portion of your mix should comprise PPC, how much of your social footprint should be automated (Larry says none and incidentally, I think he’s right) and the two of us agreed that Seth Godin is a keeper. But the typical talking points of our conversation, while enlightening and entertaining in general, didn’t move the needle. Don’t get me wrong; it’s fun to talk to other internet marketers – particularly those that the industry leans on as much as it does Larry. But no. The conversation was cool, but the majority of the time largely academic. The majority that is. You see, something fascinating did happen. Something was unearthed. A fortuitously excavated idea emerged from an otherwise casually enjoyable dialogue between two passionate internet marketers. Read the rest of this entry »

I’m beginning to see online marketers trend away from forcing social media down the greenhorn’s throat. This is wonderful news, because it shows that we’re likewise beginning to stop a bit of our own shouting too. As online evangelists, we sometimes lose sight of how noisy we can get when we’re waving the social media flag to signal the troops. Read the rest of this entry »

Hey gang. Been a little more than a month since I’ve posted new content to my blog. Well I won’t bore you with the reasons for my absence too much (I think). I will however, take a necessary moment to explain what’s in store for scottpdailey.com in the coming weeks and months, as it does speak to my disappearance.

Ok so here’s what’s happened.

I’ve grown a bit exhausted of discussing the philosophies of social media marketing alone. Now don’t get me wrong: in general, I love philosophy. In particular, I love discussing the sociological systems that drive online sales rituals. So it’s not that I’m bored with tackling these emotional underpinnings. It’s that I’m a bit tired of talking about them exclusively. Read the rest of this entry »

The other day I sat with a client to discuss tying a social media marketing program to the recent launch of the organization’s new Web site. A nonprofit with legitimate sentiment concerns, it seemed that a comprehensive inbound marketing program was the logical next step. And so having previously discussed the power in building organic traffic, I proposed an ongoing social solution that I felt suited their needs. After about an hour of discussion, the client was equally confident that the plan was indeed, a good one. Read the rest of this entry »

I’m tellin’ yah gang, my colleagues and I are getting less and less interested in the projects. The one-offs. The, here today, gone tomorrow, gigs. I suppose until we can afford that summer place in Tuscany, we’ll still accept project work, but to tell the truth, I don’t entirely dislike them, but I will confess that they hold far less appeal now, than they once did. Let me explain. Read the rest of this entry »

My customers usually do not know why they want a Web site. I mean sure; they’ll say, “Hey Scott, I need a Web site.” They’ll even insist that it needs doing immediately and that enough time’s been wasted and opportunities, subsequently missed. Thieves love this kind of client. They swoop in, cape flapping from behind and with lots of convoluted language and alien concepts, collect the booty and run. “Boom! Here’s your site,” says the opportunistic Web designer. “There’s your killer logo in the upper-left corner, your copy’s over in that spot.” And voila! Web site! Read the rest of this entry »