Trust. It’s not a very nebulous term. Yet in social media circles, it has lost some of its shine, some of its clarity, sort of the way Stairway to Heaven and Free Bird have due to overuse and overexposure. Trust, as a concept is, nevertheless, a fairly easy idea to digest. In much the same way we allow the time-tested, the reliable and the faithful access to our fragile and emotional squishy parts, consumers allow brands access to their wallets, if again, trust is and has been present.

Easy right? Not so much. Read the rest of this entry »

I’m beginning to see online marketers trend away from forcing social media down the greenhorn’s throat. This is wonderful news, because it shows that we’re likewise beginning to stop a bit of our own shouting too. As online evangelists, we sometimes lose sight of how noisy we can get when we’re waving the social media flag to signal the troops. Read the rest of this entry »

Hey gang. Been a little more than a month since I’ve posted new content to my blog. Well I won’t bore you with the reasons for my absence too much (I think). I will however, take a necessary moment to explain what’s in store for scottpdailey.com in the coming weeks and months, as it does speak to my disappearance.

Ok so here’s what’s happened.

I’ve grown a bit exhausted of discussing the philosophies of social media marketing alone. Now don’t get me wrong: in general, I love philosophy. In particular, I love discussing the sociological systems that drive online sales rituals. So it’s not that I’m bored with tackling these emotional underpinnings. It’s that I’m a bit tired of talking about them exclusively. Read the rest of this entry »

I’m tellin’ yah gang, my colleagues and I are getting less and less interested in the projects. The one-offs. The, here today, gone tomorrow, gigs. I suppose until we can afford that summer place in Tuscany, we’ll still accept project work, but to tell the truth, I don’t entirely dislike them, but I will confess that they hold far less appeal now, than they once did. Let me explain. Read the rest of this entry »

My customers usually do not know why they want a Web site. I mean sure; they’ll say, “Hey Scott, I need a Web site.” They’ll even insist that it needs doing immediately and that enough time’s been wasted and opportunities, subsequently missed. Thieves love this kind of client. They swoop in, cape flapping from behind and with lots of convoluted language and alien concepts, collect the booty and run. “Boom! Here’s your site,” says the opportunistic Web designer. “There’s your killer logo in the upper-left corner, your copy’s over in that spot.” And voila! Web site! Read the rest of this entry »

Does the stuff you buy offer more value, than hype? Think about it. I’m a musician. If I’m shopping for a new guitar, do I buy a $3,500 Gibson Les Paul because it’s among the most highly venerated guitars in history or do I make that purchase because it’s the right instrument for what I have planned? Now the term “value” can mean a lot of things to a lot of people, so don’t be easily fooled. Value can be subjective and is thus a buying consideration defined frequently by the buyer, not the item’s bells and whistles. Let me explain. Value, for instance, can be had in the attention the purchase gets you – the status owning it earns you. This post is going to discuss that very thing: buying perception. In some cases, buying perception doesn’t mean there is a loss in literal value – ala the item’s bells and whistles. In others, buying perception offers little literal value, but that doesn’t stop buyers from proceeding. Let’s examine a couple of cases where buying perception happens and evaluate the literal value of these purchase. Read the rest of this entry »