<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>scottpdailey.com</title>
	<atom:link href="http://scottpdailey.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://scottpdailey.com</link>
	<description>The Psychology of Social Media Marketing</description>
	<lastBuildDate>Fri, 08 Feb 2013 18:57:51 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5.1</generator>
		<item>
		<title>A Common Sense Approach to Building a Great Landing Page</title>
		<link>http://scottpdailey.com/2013/01/29/a-common-sense-approach-to-building-a-great-landing-page/</link>
		<comments>http://scottpdailey.com/2013/01/29/a-common-sense-approach-to-building-a-great-landing-page/#comments</comments>
		<pubDate>Tue, 29 Jan 2013 10:00:43 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Brand Messaging]]></category>
		<category><![CDATA[Sales Techniques]]></category>
		<category><![CDATA[Web Site Design]]></category>

		<guid isPermaLink="false">http://scottpdailey.com/?p=1081</guid>
		<description><![CDATA[This is part one of a three-part series I&#8217;m calling, Content Creation for the Rest of Us in Three Easy Steps. In this series we&#8217;ll discuss how ordinary small business owners with no SEO experience can create simple, yet compelling and actionable web pages that create leads. Throughout the series, we will use plain English [...]]]></description>
		<wfw:commentRss>http://scottpdailey.com/2013/01/29/a-common-sense-approach-to-building-a-great-landing-page/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Attention Internet Mavens: Not Everyone Knows What You Know</title>
		<link>http://scottpdailey.com/2012/04/23/attention-internet-mavens-not-everyone-knows-what-you-know/</link>
		<comments>http://scottpdailey.com/2012/04/23/attention-internet-mavens-not-everyone-knows-what-you-know/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 10:00:26 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Brand Messaging]]></category>
		<category><![CDATA[Sales Techniques]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Web Site Design]]></category>
		<category><![CDATA[internet marketing maven]]></category>
		<category><![CDATA[lead gen]]></category>
		<category><![CDATA[sales training]]></category>
		<category><![CDATA[social media guru]]></category>
		<category><![CDATA[Yertle the Turtle]]></category>

		<guid isPermaLink="false">http://scottpdailey.com/?p=1057</guid>
		<description><![CDATA[Scoffing, rolling your eyes or much worse than both, giving up on the least ready in the room is as much a testament to your inabilities to adapt as it is your buyer's. It might even be the very same mechanism entirely.]]></description>
		<wfw:commentRss>http://scottpdailey.com/2012/04/23/attention-internet-mavens-not-everyone-knows-what-you-know/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What if Your Salespeople Stop Selling?</title>
		<link>http://scottpdailey.com/2012/04/06/what-if-your-salespeople-stop-selling/</link>
		<comments>http://scottpdailey.com/2012/04/06/what-if-your-salespeople-stop-selling/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 10:00:24 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Sales Techniques]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Larry Bailin]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mommy]]></category>
		<category><![CDATA[product specialist]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Single Throw]]></category>
		<category><![CDATA[Where Do Customers Come From?]]></category>

		<guid isPermaLink="false">http://scottpdailey.com/?p=1031</guid>
		<description><![CDATA[What if the product makers were also the marketers, where also the salespeople? What if the capacity to be each of these things with equal talent and acumen resided within the same people? I told Larry that for reasons I hadn't yet fully made a case study of, I never seem to come off appearing like the salesman toward buyers, although I'm always selling my stuff.]]></description>
		<wfw:commentRss>http://scottpdailey.com/2012/04/06/what-if-your-salespeople-stop-selling/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Five Essential Steps to Writing a Great Headline</title>
		<link>http://scottpdailey.com/2011/06/01/five-essential-steps-to-writing-a-great-headline/</link>
		<comments>http://scottpdailey.com/2011/06/01/five-essential-steps-to-writing-a-great-headline/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 10:00:40 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand Messaging]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[proofreading]]></category>

		<guid isPermaLink="false">http://scottpdailey.com/?p=1006</guid>
		<description><![CDATA[If you hire me to help plan and launch your blog, you&#8217;re going to spend some portion of the first three months learning how to write for one. And among the first lessons you&#8217;ll learn is how to write a great headline. I&#8217;ve spent years understanding what makes for a great headline and likewise, spend [...]]]></description>
		<wfw:commentRss>http://scottpdailey.com/2011/06/01/five-essential-steps-to-writing-a-great-headline/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Establishing Trust is Step #1 to your Blogging Campaign</title>
		<link>http://scottpdailey.com/2011/05/24/why-establishing-trust-is-step-1-to-your-blogging-campaign/</link>
		<comments>http://scottpdailey.com/2011/05/24/why-establishing-trust-is-step-1-to-your-blogging-campaign/#comments</comments>
		<pubDate>Tue, 24 May 2011 10:00:21 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Brand Messaging]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Target Markets]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://scottpdailey.com/?p=981</guid>
		<description><![CDATA[Trust. It&#8217;s not a very nebulous term. Yet in social media circles, it has lost some of its shine, some of its clarity, sort of the way Stairway to Heaven and Free Bird have due to overuse and overexposure. Trust, as a concept is, nevertheless, a fairly easy idea to digest. In much the same [...]]]></description>
		<wfw:commentRss>http://scottpdailey.com/2011/05/24/why-establishing-trust-is-step-1-to-your-blogging-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media Marketers: Avoid Billboard Blogging</title>
		<link>http://scottpdailey.com/2011/04/25/for-social-media-beginner-how-to-avoid-billboard-blogging/</link>
		<comments>http://scottpdailey.com/2011/04/25/for-social-media-beginner-how-to-avoid-billboard-blogging/#comments</comments>
		<pubDate>Mon, 25 Apr 2011 10:00:04 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Brand Messaging]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Target Markets]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[Tea Party]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://scottpdailey.com/?p=968</guid>
		<description><![CDATA[So when you win a new social media client, consider this: you will be teaching them to blog far more than you will be teaching them what tools work and what channels are important. They're with you. They get it. Stop selling it now and go teach that old dog a new trick.]]></description>
		<wfw:commentRss>http://scottpdailey.com/2011/04/25/for-social-media-beginner-how-to-avoid-billboard-blogging/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Your Social Media Plan Needs Data Too</title>
		<link>http://scottpdailey.com/2011/04/18/why-your-social-media-plan-needs-data-too/</link>
		<comments>http://scottpdailey.com/2011/04/18/why-your-social-media-plan-needs-data-too/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 10:00:37 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Sales Techniques]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Target Markets]]></category>
		<category><![CDATA[Web Site Design]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[philosophy]]></category>
		<category><![CDATA[plan]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://scottpdailey.com/?p=960</guid>
		<description><![CDATA[I've grown a bit exhausted of discussing the philosophies of social media marketing alone. Now don't get me wrong: in general, I love philosophy. In particular, I love discussing the sociological systems that drive online sales rituals. So it's not that I'm bored with tackling these emotional underpinnings. It's that I'm a bit tired of talking about them exclusively.]]></description>
		<wfw:commentRss>http://scottpdailey.com/2011/04/18/why-your-social-media-plan-needs-data-too/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Social Media Campaigns: Controlling Your Output</title>
		<link>http://scottpdailey.com/2011/03/04/social-media-campaigns-controlling-youre-output/</link>
		<comments>http://scottpdailey.com/2011/03/04/social-media-campaigns-controlling-youre-output/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 10:00:15 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Brand Messaging]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Sales Techniques]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Site Design]]></category>
		<category><![CDATA[consulting]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[rules]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://scottpdailey.com/?p=902</guid>
		<description><![CDATA[Social media marketing is an intellectual exercise of titanic proportions. It calls on us to be our most patient, when practicing fortitude is agonizing. It calls on us to be our most persistent, when extending our commitment looks more like vanity than perseverance.  And it absolutely demands discipline in our execution.]]></description>
		<wfw:commentRss>http://scottpdailey.com/2011/03/04/social-media-campaigns-controlling-youre-output/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Reasons Why the Project is Never the Goal</title>
		<link>http://scottpdailey.com/2011/02/25/10-reasons-why-the-project-is-never-the-goal/</link>
		<comments>http://scottpdailey.com/2011/02/25/10-reasons-why-the-project-is-never-the-goal/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 10:00:24 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Brand Loyalty]]></category>
		<category><![CDATA[Brand Messaging]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Sales Techniques]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Target Markets]]></category>
		<category><![CDATA[consultancy]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales meeting]]></category>
		<category><![CDATA[sales pitch]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[target]]></category>

		<guid isPermaLink="false">http://scottpdailey.com/?p=920</guid>
		<description><![CDATA[We want the loyalist, that inconsolably enthusiastic army of followers that seek your abilities so frequently that a retainer is the only logical formula for getting their needs met efficiently. That’s the prize.
]]></description>
		<wfw:commentRss>http://scottpdailey.com/2011/02/25/10-reasons-why-the-project-is-never-the-goal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to get Paid for Answering the Quick Question</title>
		<link>http://scottpdailey.com/2011/02/18/how-to-get-paid-for-answering-the-quick-question/</link>
		<comments>http://scottpdailey.com/2011/02/18/how-to-get-paid-for-answering-the-quick-question/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 10:00:59 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Personal Growth]]></category>
		<category><![CDATA[Sales Techniques]]></category>
		<category><![CDATA[assumptions]]></category>
		<category><![CDATA[entrepreneur]]></category>
		<category><![CDATA[sales process]]></category>
		<category><![CDATA[self-improvement]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tactics]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://scottpdailey.com/?p=887</guid>
		<description><![CDATA[Each time I donate time to a client’s “quick questions,” there is a paying customer elsewhere not getting from me what they’ve paid me to supply and that’s just bad business.]]></description>
		<wfw:commentRss>http://scottpdailey.com/2011/02/18/how-to-get-paid-for-answering-the-quick-question/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
	</channel>
</rss>
