Web Development

A Web developer programs your Web site.

A great Web developer makes sure your site is indexed painlessly by search engines and browsed easily by buyers.

If, for instance, you want to offer customers the ability to purchase stuff on your site, your developer programs an online store, including the checkout and security functionality that goes into an ecommerce solution. If you’re a photographer, an art director, a painter or even a stonemason, your developer sets up automated photo galleries so you can showcase your work. And if done right, your galleries are manage by you, through a series of intuitive gallery controls.

A great developer also ensures that your Web site is programmed using the latest and most accepted SEO trends and coding practices and is always up-to-the-minute on the ever-evolving ways with which popular search engines like Google and Yahoo! rank your pages.

Web Design

A Web designer designs your Web site’s look and feel.

A great Web designer makes sure each page of your site is intuitively found, accounts for evolving search engine optimization trends (SEO) and offers irresistible content to buyers.

Web design services encompasses all things aesthetic. But the look of your pages isn’t just a matter of what your site’s traffic sees. The look of a site is also about what it tells search engines. Search engines are watching too and if your designers are great, they’ve ensured your site is playing nice with Google, Bing and Yahoo! too. Your site’s brand identity and personality, calls to action, and SEO all work together to form a smart and irresistible lead generation tool. These elements combine to convert ambivalent visitors into ardent leads and brand loyalists.

Copywriting

I have written for my blog of course, but have also often appeared as a guest blogger for one of today’s leading social media blogs – http://successful-blog.com. I’ve written positioning lines, calls-to-action, essays, music, lyrics, complete songs, short stories and of course Web site and collateral copy. I count copywriting among my core strengths. I have produced copy for small Mom & Pops and large multinationals and have written in the following industries:

• Education
• Restaurant & Entertainment
• Nonprofit
• Fashion & Beauty
• Maritime
• Accounting
• Computer Technology
• Web Technology
• Social Media
• Philosophy

Social Networking Etiquette

While it is true that social media continues to evolve, it is slightly less true that this makes for a more forgiving climate while we all find our way. Once on the internet, always on the internet. There isn’t necessarily a right way that’s been universally decided upon. But there is definitely a wrong way – lots of wrong ways actually.

I help you navigate this changing and confusing landscape by understanding what is considered common engagement decorum and more importantly, what is not. But as I assert time and again on this blog, these “policies” that govern our engagement rituals are all rooted in conventional human social habits. Learn them first. Then speak. I can help you uncover and apply the best existing strategies and reveal exciting and provoking ways to influence the debates and discussions happening in your space.

Search Engine Optimization

SEO is a verb. You do SEO. You never stop doing it.

Customers who think that SEO is second-most important to the development of  their Website is simply incorrect.  SEO is the method by which one adapts Web site code and content (i.e., copy, images, headlines, page descriptions, page titles and on and on) to organically increase page rankings assigned by search engines. I teach you how to optimize your page content and code and also point you at the totally free online resources that empower you and I to manage your SEO initiatives without my long-term help. Of course, if you want my continued help, I gladly provide it.

Inbound Marketing Strategy

Your internet marketing initiatives should always be measurable.

Measuring the effectiveness of your social media program is critical. After all, if you can’t tell what it gained you, then what have we learned? Or worse, what did you just spend your money on?

I help you design a comprehensive strategy that begins with a surgical evaluation of your buyers, their pains, their needs, their desires. From here we establish your sales goals and how they relate to your overarching business objectives. Once we know what you want to achieve we setup a process and campaigns that lead us toward our goals. And all the while we’re constantly monitoring the program to ensure it’s adapting where it should to your buyer’s needs.

I can help you create a thoughtful, practical and measurable program that considers your internet marketing ambitions, as well as the time you pledged to them.

Managing Your Project

Of course anything we do together is delivered with a smart and sophisticated management workflow. From initial discovery, through production and up to deployment, I work right along side you. I use a proven project management model that includes accountability workflows that capture the milestones, deadlines and deliverables that comprise the project’s lifespan.

Let’s make something cool together!