Hey gang. Been a little more than a month since I’ve posted new content to my blog. Well I won’t bore you with the reasons for my absence too much (I think). I will however, take a necessary moment to explain what’s in store for scottpdailey.com in the coming weeks and months, as it does speak to my disappearance.

Ok so here’s what’s happened.

I’ve grown a bit exhausted of discussing the philosophies of social media marketing alone. Now don’t get me wrong: in general, I love philosophy. In particular, I love discussing the sociological systems that drive online sales rituals. So it’s not that I’m bored with tackling these emotional underpinnings. It’s that I’m a bit tired of talking about them exclusively. Read the rest of this entry »

My customers usually do not know why they want a Web site. I mean sure; they’ll say, “Hey Scott, I need a Web site.” They’ll even insist that it needs doing immediately and that enough time’s been wasted and opportunities, subsequently missed. Thieves love this kind of client. They swoop in, cape flapping from behind and with lots of convoluted language and alien concepts, collect the booty and run. “Boom! Here’s your site,” says the opportunistic Web designer. “There’s your killer logo in the upper-left corner, your copy’s over in that spot.” And voila! Web site! Read the rest of this entry »

You want a new Web site. You’re the boss and the company needs a new site. The existing one is home to static and dated talking points and lately you’ve begun to suspect that it is shouting at visitors and is thus, not developed with an evolving 2.0 culture in mind. There’s nothing, you conclude, social about. Your wife, mother-in-law and golf buddies all agree. You’re the boss and this is your mandate.

You want the thing redone and you want it redone now. Details are someone else’s problem. That’s what you pay the worker bees to do. You make the demand, they make it happen. You don’t care how; you just want the darn thing done and done well. You assign a small gaggle of your most qualified people to the task and they immediately spring into action. At the outset however, you make it clear that you want every phase of the project to pass through you before moving through each milestone. You’re Teddy Roosevelt. Read the rest of this entry »

Yesterday, a friend and I grabbed lunch at that wildly popular, 2.0 eatery, Chipotle. Yummy. Anyhow, as I was devouring their killer and yes overpriced guacamole, my lunch companion began telling me of his plans to launch an online portfolio for his creative works. I said, “Cool. Why?” He went on to explain that the site would showcase his creative brawn as an artist and creative director. Said my friend, “It’s a place to point people who may be interested in my skills.” So I said to him again, “Cool. Why?” And he smirked, noting my snarky approach to emphasizing my original question.

I said, “well, if you’re going to go through the work of putting up a site, why not fully realize the idea first, ultimately making more of your site than a typical online display case?”

Read the rest of this entry »